Yesterday we discussed choosing a niche and I showed you a really quick and simple way to get started with a niche and product in just a few clicks using Amazon’s website. Today I’m going to consider another of the internet marketing basics – keyword research – and the limitations of relying exclusively on software to select keywords.
Keyword Research
There are a lot of good tools out there for analysing keyword search volume and competition, as well as approximate value, degree of commercial intent and adwords cost-per-click. We can extract a lot of information and it is undoubtedly helpful in planning a campaign, however niche and keyword selection is as much an art as a science and cannot be left entirely to software.
Filtering Results
For example, we can filter results to show only those keywords with a minimum number of searches per day, or with a set amount of competing sites, or with a certain percentage of online commercial intent and so on. There are many different indices by which we can sort and filter data using tools like Google Adwords Tool, SEnuke, Market Samurai, Micro Niche Finder, Traffic Travis, etc. But these filters do not always shine a light into the dark cracks where it is possible to find easy profits.
Are You Filtering OUT The Gold?
Would you bother targeting a keyword that only has two or three searches a day? Most software would filter out such a low volume keyword, but what if you were selling a product that gave commissions of $100? A conversion rate of 1% on 100 visits a month would give you $100 a month commission just from that one single phrase.
Competition Isn’t Just About Numbers
When it comes to competition for a keyword it is important to look past just the sheer number of competing sites that feature the keyword in their pages and meta-tags. In WWII the Italian airforce had thousands of planes neatly parked on hundreds of airstrips and to any passing observer would appear a powerful enemy, however the truth is that 90% of those planes did not contain an engine or fuel and were thus unable to fly!
Similarly, the number of competing sites is fairly irrelevant when it comes to your chances of ranking for a particular keyword. There may be 500,000 results thrown up by Google but if none of these sites are well optimized then it will be relatively easy for you to crack the top ten, conversely, results of only 2000 may seem like the proverbial “wet dream” but if all of these sites are well-structured, with great content and thousands of links you have an uphill task on your hands.
As far as OCI is concerned a lot of this is common-sense. A person searching for “keyword research” is probably looking for some free informationcto educate themselves, whilst “keyword researcher” would suggest that person is looking for an actual thing – software, or person – that will do the keyword research. Which is the buying term? Which has the higher chance of making a sale?
Learn the Formula
It will take a lot more than a single blog post to understand how to select and research a niche so that you know before creating your site that you will be successful. Doing this by trial and error is time-consuming and expensive, but luckily there are plenty of marketers willing to teach us their successful methods. James Schramko has forged a reputation for over-delivery and massive value for money. As a front-line affiliate marketer he teaches real techniques showing you what is working NOW!
In Business Internet Formula you will learn how to research and select buying keywords in niches that will pay you multiple commissions on a single sale.
You get;
- 12 videos of James Schramko’s exclusive Business Internet Formula workshop.
- Exclusive affiliate marketing interview with James not available anywhere else).
- Advanced lessons in creating backlinks to rank your websites high in Google.
- Advanced lessons in using social media to add a completely new revenue stream to your marketing.
- Time managment product to help you be MORE productive in LESS time!
- 2 months access to SuperFastResults completely ‘on the house’!
Click here for more info – Business Internet Formula And Bonus!
To claim, email the details on your receipt to rob[at]internetmarketingstudies.com (replace [at] with @)
All the best,
Rob
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Tags: Airstrips, Amazon, Approximate Value, Commissions, Conversion Rate, Cost Per Click, Cracks, Filter Data, Good Tools, Google, Italian Airforce, Keyword Research, Keyword Search Volume, Meta Tags, Niche, Planes, Samurai, Sheer Number, Travis, Using Tools
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